Blurring Cushion Foundation — wholesale private label
Foundation & Concealer · Private Label

Blurring Cushion Foundation

Soft-focus cushion with puff applicator, 20 shades — K-beauty's most exported base format, refill options available.

FOB $1.80–3.50MOQ 1,000 pcsSamples 7–15 daysDDP US & EU
GMPC certifiedISO 22716Cruelty-freeCPNP / MoCRA docs

About this product

A soft-focus cushion foundation with puff applicator across 20 shades — K-beauty's most exported base format. The cushion delivers the blurring finish Western consumers discovered through Korean brands, with the on-the-go reapplication behaviour that drives repeat compacts.

Refill-compatible tooling is available, letting you sell compacts first and refills as the recurring revenue line — a proven European retail model for this format.

Key actives & selling points

  • Soft-focus blur powders — the instant filter-like finish cushions are judged on
  • Hyaluronic acid — keeps the sponge-release hydrating rather than cakey
  • 20-shade calibrated range — fair-to-deep EU/US undertones
  • Refill-compatible compact — compounds lifetime value per customer

Frequently asked questions

Are refills really worth offering?

Yes — refill repeat rates are the reason EU brands keep launching cushions; the tooling cost is already sunk.

How much product per compact?

15 g standard; 20 g premium option available.

Can the case be customised?

Yes — case colour, finish (matte/metallic) and logo application from 1,000 pcs.

What is the shelf life once opened?

12 months PAO; the sponge system includes an anti-microbial treatment.

Get a Quote

Request Blurring Cushion Foundation pricing

Tell us your target market and quantity — you will get FOB unit pricing, packaging options and a sample plan, usually within 12 hours (Mon–Sat).

Samples in 7–15 days · Sample fee credited to your first bulk order · DDP door-to-door to the US & EU.

We use your details only to answer this inquiry — no newsletters, no third parties. Reply time: within 12 hours (Mon–Sat).